O1 Abstract
Marketing Skills in High Demand: Exploratory Study of Competencies for a Marketing Professional (2022)

Neuvonen, H., & Pecoraro, M. (2022). Marketing Skills in High Demand: Exploratory Study of Competencies for a Marketing Professional. In S. C. Bolton, & O. Gkounta (Eds.), Abstract Book : 20th Annual International Conference on Management (pp. 47-48). Athens Institute for Education and Research. https://www.atiner.gr/abstracts/2022ABST-MGT.pdf

JYU authors or editors

Publication details

All authors or editors: Neuvonen, Heidi; Pecoraro, Maria

Parent publication: Abstract Book : 20th Annual International Conference on Management

Parent publication editors: Bolton, Sharon Claire; Gkounta, Olga

Place and date of conference: Athens, Greece, 27.-30.6.2022

eISBN: 978-960-598-500-4

Publication year: 2022

Pages range: 47-48

Number of pages in the book: 71

Publisher: Athens Institute for Education and Research

Publication country: Greece

Publication language: English

Persistent website address: https://www.atiner.gr/abstracts/2022ABST-MGT.pdf

Publication open access: Openly available

Publication channel open access: Open Access channel

Keywords: marketing; know-how; business

Contributing organizations

Ministry reporting: Won't be reported