O1 Abstract
Marketing Skills in High Demand: Exploratory Study of Competencies for a Marketing Professional (2022)
Neuvonen, H., & Pecoraro, M. (2022). Marketing Skills in High Demand: Exploratory Study of Competencies for a Marketing Professional. In S. C. Bolton, & O. Gkounta (Eds.), Abstract Book : 20th Annual International Conference on Management (pp. 47-48). Athens Institute for Education and Research. https://www.atiner.gr/abstracts/2022ABST-MGT.pdf
JYU authors or editors
Publication details
All authors or editors: Neuvonen, Heidi; Pecoraro, Maria
Parent publication: Abstract Book : 20th Annual International Conference on Management
Parent publication editors: Bolton, Sharon Claire; Gkounta, Olga
Place and date of conference: Athens, Greece, 27.-30.6.2022
eISBN: 978-960-598-500-4
Publication year: 2022
Pages range: 47-48
Number of pages in the book: 71
Publisher: Athens Institute for Education and Research
Publication country: Greece
Publication language: English
Persistent website address: https://www.atiner.gr/abstracts/2022ABST-MGT.pdf
Publication open access: Openly available
Publication channel open access: Open Access channel
Keywords: marketing; know-how; business
Contributing organizations
Ministry reporting: Won't be reported