A1 Journal article (refereed)
Conditions of commodification : Russian as a transient commodity in an Arctic tourism resort (2023)
Muth, S., & Strömmer, M. (2023). Conditions of commodification : Russian as a transient commodity in an Arctic tourism resort. International Journal of the Sociology of Language, 2023(281), 103-127. https://doi.org/10.1515/ijsl-2021-0060
JYU authors or editors
Publication details
All authors or editors: Muth, Sebastian; Strömmer, Maiju
Journal or series: International Journal of the Sociology of Language
ISSN: 0165-2516
eISSN: 1613-3668
Publication year: 2023
Publication date: 23/09/2022
Volume: 2023
Issue number: 281
Pages range: 103-127
Publisher: Mouton De Gruyter
Publication country: Germany
Publication language: English
DOI: https://doi.org/10.1515/ijsl-2021-0060
Publication open access: Openly available
Publication channel open access: Partially open access channel
Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/83340
Abstract
Based on an ethnography incorporating interview, linguistic landscape and observational data, this research illustrates how temporary linguistic value is negotiated and how an Arctic tourism destination is made fit for consumption for a specific audience. Set within a tourism resort in the Finnish Arctic during two weeks in Winter when the region habitually receives a large influx of Russianspeaking visitors, we illustrate how Russian is conceptualized as a means of economic practice by stakeholders in the local tourism industry. While some offer services specifically for a Russian-speaking audience as part of a short-term highrisk/high-reward investment, others regard Russian as an expression of a negative niche market that compromises the overall image of the Arctic as a global tourism destination. We discuss these different understandings of commodity value and highlight, how stakeholders in the local tourism economy imagine and discursively construct Russian-speaking tourists. In doing so, this paper aims to contribute to a better understanding of the conditions of language commodification and the processes involved in the valuation and devaluation of linguistic resources within temporary linguistic markets.
Keywords: tourism; multilingualism; arctic region; productisation
Free keywords: Arctic; commodification; multilingualism; Russian; tourism mobility
Contributing organizations
Related projects
- Cold Rush. Dynamics of language and identity in expanding Arctic economic hotspots
- Pietikäinen, Sari
- Research Council of Finland
Ministry reporting: Yes
Reporting Year: 2022
JUFO rating: 2