A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä
Conditions of commodification : Russian as a transient commodity in an Arctic tourism resort (2023)

Muth, S., & Strömmer, M. (2023). Conditions of commodification : Russian as a transient commodity in an Arctic tourism resort. International Journal of the Sociology of Language, 2023(281), 103-127. https://doi.org/10.1515/ijsl-2021-0060

JYU-tekijät tai -toimittajat

Strömmer, Maiju

Julkaisun tiedot

Julkaisun kaikki tekijät tai toimittajat: Muth, Sebastian; Strömmer, Maiju

Lehti tai sarja: International Journal of the Sociology of Language

ISSN: 0165-2516

eISSN: 1613-3668

Julkaisuvuosi: 2023

Ilmestymispäivä: 23.09.2022

Volyymi: 2023

Lehden numero: 281

Artikkelin sivunumerot: 103-127

Kustantaja: Mouton De Gruyter

Julkaisumaa: Saksa

Julkaisun kieli: englanti

DOI: https://doi.org/10.1515/ijsl-2021-0060

Julkaisun avoin saatavuus: Avoimesti saatavilla

Julkaisukanavan avoin saatavuus: Osittain avoin julkaisukanava

Julkaisu on rinnakkaistallennettu (JYX): https://jyx.jyu.fi/handle/123456789/83340

Tiivistelmä

Based on an ethnography incorporating interview, linguistic landscape and observational data, this research illustrates how temporary linguistic value is negotiated and how an Arctic tourism destination is made fit for consumption for a specific audience. Set within a tourism resort in the Finnish Arctic during two weeks in Winter when the region habitually receives a large influx of Russianspeaking visitors, we illustrate how Russian is conceptualized as a means of economic practice by stakeholders in the local tourism industry. While some offer services specifically for a Russian-speaking audience as part of a short-term highrisk/high-reward investment, others regard Russian as an expression of a negative niche market that compromises the overall image of the Arctic as a global tourism destination. We discuss these different understandings of commodity value and highlight, how stakeholders in the local tourism economy imagine and discursively construct Russian-speaking tourists. In doing so, this paper aims to contribute to a better understanding of the conditions of language commodification and the processes involved in the valuation and devaluation of linguistic resources within temporary linguistic markets.

YSO-asiasanat: matkailu; monikielisyys; arktinen alue; tuotteistus

Vapaat asiasanat: Arctic; commodification; multilingualism; Russian; tourism mobility

Liittyvät organisaatiot

Hankkeet, joissa julkaisu on tehty

OKM-raportointi: Kyllä

Raportointivuosi: 2022

JUFO-taso: 2