A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä
Combining the COM-B Model and Habit Theory to Leverage Understanding of Adolescents’ Tooth-Brushing Behavior (2022)
Taiminen, H. (2022). Combining the COM-B Model and Habit Theory to Leverage Understanding of Adolescents’ Tooth-Brushing Behavior. Journal of Nonprofit and Public Sector Marketing, Early online. https://doi.org/10.1080/10495142.2022.2130495
JYU-tekijät tai -toimittajat
Julkaisun tiedot
Julkaisun kaikki tekijät tai toimittajat: Taiminen, Heini
Lehti tai sarja: Journal of Nonprofit and Public Sector Marketing
ISSN: 1049-5142
eISSN: 1540-6997
Julkaisuvuosi: 2022
Ilmestymispäivä: 29.09.2022
Volyymi: Early online
Kustantaja: Routledge
Julkaisumaa: Yhdysvallat (USA)
Julkaisun kieli: englanti
DOI: https://doi.org/10.1080/10495142.2022.2130495
Julkaisun avoin saatavuus: Ei avoin
Julkaisukanavan avoin saatavuus: Julkaisukanava ei ole avoin
Julkaisu on rinnakkaistallennettu (JYX): https://jyx.jyu.fi/handle/123456789/83862
Tiivistelmä
Although brushing teeth twice a day is not difficult, a surprisingly large proportion of adolescents do not behave accordingly. This paper brings together the COM-B model and the habit formation theory in order to create a basis for a more comprehensive, customer-oriented, theory-based understanding of the issue. A total of nine focus group interviews were conducted among adolescents to further understand underlying aspects and develop solutions. In findings, barriers related to adolescents tooth brushing behavior were identified in all areas of COM-B model. Especially the role of automatic motivation was highlighted as in mornings tooth brushing seemed not to have a stable place in daily routines. To further understand this issue and develop suitable solutions, habit formation theory together with identified enablers provided effective starting point. This also demonstrated how these two theories can complement each other. The study provides actionable insights for public sector marketers to understand and assists adolescents’ tooth-brushing behavior.
YSO-asiasanat: nuoret; hampaidenhoito; tottumukset; interventio; sosiaalinen markkinointi
Vapaat asiasanat: adolescents; tooth brushing; COM-B; habit; intervention design; social marketing
Liittyvät organisaatiot
OKM-raportointi: Kyllä
Raportointivuosi: 2022
JUFO-taso: 1
