A1 Journal article (refereed)
Young Consumers’ Boycotting Profiles in the UK and Finland : A Comparative Analysis (2022)

Tuominen, J., Rantala, E., Tolvanen, A., Luoma-aho, V., & Wilska, T.-A. (2022). Young Consumers’ Boycotting Profiles in the UK and Finland : A Comparative Analysis. Journal of International Consumer Marketing, Early online. https://doi.org/10.1080/08961530.2022.2140465

The research was funded by Strategic Research Council at the Research Council of Finland.

JYU authors or editors

Publication details

All authors or editors: Tuominen, Jesse; Rantala, Eero; Tolvanen, Asko; Luoma-aho, Vilma; Wilska, Terhi-Anna

Journal or series: Journal of International Consumer Marketing

ISSN: 0896-1530

eISSN: 1528-7068

Publication year: 2022

Publication date: 03/11/2022

Volume: Early online

Publisher: Routledge

Publication country: United States

Publication language: English

DOI: https://doi.org/10.1080/08961530.2022.2140465

Publication open access: Not open

Publication channel open access: 

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/85258

Abstract

This study uses latent profile analysis to identify boycotting subgroups within Finland and the UK and to explore their potential differences across countries. These subgroups are based on how young British and Finnish consumers assess that reference groups and their personal experiences have influenced their boycotting decisions. This study is based on comparative data obtained from the UK (n = 1,236) and Finland (n = 1,219). We identified four boycotting profiles: unlikely to be influenced, influenced by personal things, likely to be influenced, and moderately likely to be influenced. Our findings are especially relevant to consumer researchers, brands, and companies.

Keywords: consumers; consumer behaviour; consumer habits; boycott; young people; attitudes; reference groups; comparative research

Free keywords: Boycotting; consumer behavior; comparative analysis; reference group influence; latent profile analysis

Contributing organizations

Related projects

Ministry reporting: Yes

Reporting Year: 2022

JUFO rating: 1