A4 Article in conference proceedings
Learning in the context of entrepreneurial marketing (2006)
Kulmala, K., & Suoranta, M. (2006). Learning in the context of entrepreneurial marketing. In Frontiers of e-Business Research 2005 (pp. 470-482). Tampere University of Technology and University of Tampere.
JYU authors or editors
Publication details
All authors or editors: Kulmala, Kimmo; Suoranta, Mari
Parent publication: Frontiers of e-Business Research 2005
ISBN: 952-15-1543-0
ISSN: 1459-0131
Publication year: 2006
Number in series: Volume 2
Pages range: 470-482
Publisher: Tampere University of Technology and University of Tampere
Publication country: Finland
Publication language: English
Publication open access: Not open
Publication channel open access:
Keywords: competence; information; knowledge
Free keywords: entrepreneurial learning; entrepreneurial marketing; explorative learning; exploitative learning
Contributing organizations
Ministry reporting: Yes
Preliminary JUFO rating: Not rated