A3 Book section, Chapters in research books
Social media as the fifth estate : strategic organisation of German and Finnish counterspeech campaigns on Facebook (2022)
Sosiaalinen media viidentenä valtana : saksalaisten ja suomalaisten vastapuhekampanjojen strategista organisaatiota Facebookissa

Ylönen, S. (2022). Social media as the fifth estate : strategic organisation of German and Finnish counterspeech campaigns on Facebook. In T. Seppälä, S. Lesonen, P. Iikkanen, & S. D'hondt (Eds.), Kieli, muutos ja yhteiskunta (pp. 414-433). Suomen soveltavan kielitieteen yhdistys AFinLA. AFinLA:n vuosikirja, 2022. https://doi.org/10.30661/afinlavk.114457

JYU authors or editors

Publication details

All authors or editors: Ylönen, Sabine

Parent publication: Kieli, muutos ja yhteiskunta

Parent publication editors: Seppälä, Tanja; Lesonen, Sirkku; Iikkanen, Päivi; D'hondt, Sigurd

eISBN: 978-951-9388-74-8

Journal or series: AFinLA:n vuosikirja

eISSN: 2343-2608

Publication year: 2022

Publication date: 02/12/2022

Number in series: 2022

Pages range: 414-433

Number of pages in the book: 433

Publisher: Suomen soveltavan kielitieteen yhdistys AFinLA

Place of Publication: Jyväskylä

Publication country: Finland

Publication language: English

DOI: https://doi.org/10.30661/afinlavk.114457

Persistent website address: https://journal.fi/afinlavk/article/view/114457

Publication open access: Openly available

Publication channel open access: Open Access channel

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/84265

Additional information: Suomen soveltavan kielitieteen yhdistyksen julkaisuja ; 79, ISSN 0781-0318

Abstract

Social media, also called the fifth estate, form a new control body and may thus fulfil democratic functions. On the other hand, social media have enabled the proliferation of hateful debates in which, in the name of freedom of speech, previously tabooed content and language are becoming de-tabooed and accepted. As a response to fake news, direct and indirect hate speech, however, forms of organised counterspeech have emerged that counter the normalisation of aggressive and hateful speech. To influence the discourse in the comment sections of social media in terms of the fifth estate, counterspeech has to be visible also quantitatively. In this contrastive study, I analyse the activities of the German and Finnish Facebook groups of the network #iamhere international. Special attention goes to how the groups organise their activities strategically and how much the conventionalisation of digital genres influences the intensity and continuity of their activities.

Keywords: social media; Facebook; hate speech; objection; activism; influencing; freedom of speech

Free keywords: vastapuhe

Contributing organizations

Ministry reporting: Yes

Reporting Year: 2022

JUFO rating: 1