A3 Book section, Chapters in research books
The Influence of Facebook Discussions on Purchase Intention and Word of Mouth (2022)

Krasila, H., Karjaluoto, H., & Munnukka, J. (2022). The Influence of Facebook Discussions on Purchase Intention and Word of Mouth. In A. Thrassou, D. Vrontis, L. Efthymiou, Y. Weber, S. M. R. Shams, & E. Tsoukatos (Eds.), Business Advancement through Technology Volume I : Markets and Marketing in Transition (pp. 137-157). Palgrave Macmillan. Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business. https://doi.org/10.1007/978-3-031-07769-2_7

JYU authors or editors

Publication details

All authors or editors: Krasila, Henriikka; Karjaluoto, Heikki; Munnukka, Juha

Parent publication: Business Advancement through Technology Volume I : Markets and Marketing in Transition

Parent publication editors: Thrassou, Alkis; Vrontis, Demetris; Efthymiou, Leonidas; Weber, Yaakov; Shams, S. M. Riad; Tsoukatos, Evangelos

ISBN: 978-3-031-07768-5

eISBN: 978-3-031-07769-2

Journal or series: Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business

ISSN: 2523-8167

eISSN: 2523-8175

Publication year: 2022

Publication date: 14/12/2022

Pages range: 137-157

Number of pages in the book: 275

Publisher: Palgrave Macmillan

Place of Publication: Cham

Publication country: Switzerland

Publication language: English

DOI: https://doi.org/10.1007/978-3-031-07769-2_7

Publication open access: Not open

Publication channel open access: 

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/85648

Abstract

This chapter examines the influence of online consumer discussions on Facebook on purchase intention and word of mouth (WOM). Specifically, it attempts to determine whether Facebook discussions are perceived as credible and how these discussions are linked with behavioural intentions. The first part of this chapter presents a research model linking seven constructs. In the second part, we tested the research model and hypotheses with a sample of 151 consumers from one Facebook group for children’s shoe recommendations. Of the seven hypotheses tested, we found support for six. This chapter concludes by discussing the contributions of the study to both theory and practice, outlining the main limitations and suggesting future study areas.

Keywords: consumers; consumer behaviour; purchase decisions; online discussion; social media; Facebook

Contributing organizations

Ministry reporting: Yes

VIRTA submission year: 2022

JUFO rating: 3