A1 Journal article (refereed)
“My Lies and Liaisons with Marilyn” : An Autofictional Representation of the Downtown Man, a Finnish Successor to the Marlboro Man in the Early 1990s (2022)
”Valheeni ja viettelykseni Marilyn kanssa” : Downtown-miehen eli Marlboro-miehen suomalaisen manttelinperijän autofiktiivinen representaatio

Silvola, K. (2022). “My Lies and Liaisons with Marilyn” : An Autofictional Representation of the Downtown Man, a Finnish Successor to the Marlboro Man in the Early 1990s. SQS : Suomen Queer-tutkimuksen Seuran lehti, 16(2), 1-18. https://doi.org/10.23980/sqs.125612

JYU authors or editors

Publication details

All authors or editors: Silvola, Kari

Journal or series: SQS : Suomen Queer-tutkimuksen Seuran lehti

eISSN: 1796-5551

Publication year: 2022

Publication date: 30/12/2022

Volume: 16

Issue number: 2

Pages range: 1-18

Publisher: Suomen queer-tutkimuksen seura

Publication country: Finland

Publication language: English

DOI: https://doi.org/10.23980/sqs.125612

Publication open access: Openly available

Publication channel open access: Open Access channel

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/84847

Additional information: Pervoskooppi: Artikkelit

Abstract

In this autobiographical/autofictional article, I analyze the representation of masculinity, an advertising poster for a new Finnish cigarette brand from the 1990s recession, when a new man, a “softie,” debuted under the pressure of the traditional male model and the twenty-first-century dudes and lads. The model posing in the poster is a homosexual, me. In the article I ask whether a gay could represent a Finnish man in the early 1990s or only present him. I examine the picture with a queer eye in search of inconsistencies and distortions that break present alternative interpretations to heteronormativity.

Keywords: homosexuality; masculinity; heteronormativity; advertising; advertising photographs; representation (mental objects); autofiction; queer studies

Contributing organizations

Ministry reporting: Yes

Reporting Year: 2022

JUFO rating: 1