A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä
From hedonism to frugality : consumption desires in different age groups across 20 years (2023)
Wilska, T.-A., Silinskas, G., & Nyrhinen, J. (2023). From hedonism to frugality : consumption desires in different age groups across 20 years. Consumption and Society, 2(1), 3-23. https://doi.org/10.1332/uhzl1204
JYU-tekijät tai -toimittajat
Julkaisun tiedot
Julkaisun kaikki tekijät tai toimittajat: Wilska, Terhi-Anna; Silinskas, Gintautas; Nyrhinen, Jussi
Lehti tai sarja: Consumption and Society
eISSN: 2752-8499
Julkaisuvuosi: 2023
Ilmestymispäivä: 08.03.2023
Volyymi: 2
Lehden numero: 1
Artikkelin sivunumerot: 3-23
Kustantaja: Bristol University Press
Julkaisumaa: Britannia
Julkaisun kieli: englanti
DOI: https://doi.org/10.1332/uhzl1204
Julkaisun avoin saatavuus: Ei avoin
Julkaisukanavan avoin saatavuus:
Julkaisu on rinnakkaistallennettu (JYX): https://jyx.jyu.fi/handle/123456789/93758
Tiivistelmä
This article examines different kinds of consumption desires of Finnish consumers by asking how they would change their consumption habits if they had more money at their disposal. As previous research on consumption desires has been mainly based on the essence of desires and the cycle of fulfilling hedonistic desires and creating new ones, this study analyses the desires in the context of the ages of both consumers and consumer society. The focus was differences in consumption desires between age groups and changes across 20 years. The data were derived from three repeated surveys collected in 1999, 2009 and 2019 in Finland (N = 5,459), which were analysed with principal-axis factor analysis and ANCOVA. The factor analysis extracted three types of consumption desires: hedonistic, charitable-cultural and materialistic. Saving-oriented desires were analysed as a single item. Hedonistic consumption desires were the most typical for the youngest age group (18–25), and materialistic desires were the highest for young adults aged 26–35 across all three years of measurement. Older people had the most charitably and culturally oriented desires in 1999, but older age groups’ orientation to saving and charitable giving and culture decreased across 20 years. Hedonistic consumption desires generally decreased over 20 years, particularly in young age groups. Conversely, young people’s desire to save increased significantly, whereas the oldest age groups saved less. The research shows that both changes in consumer values and economic circumstances are manifested in people’s consumption desires.
YSO-asiasanat: kuluttajat; kuluttajakäyttäytyminen; kulutustottumukset; arvot (käsitykset); hedonismi; materialismi; säästäminen; ikäryhmät
Vapaat asiasanat: age; charitable giving; consumption desires; frugality; hedonism; materialism; saving; young consumers
Liittyvät organisaatiot
OKM-raportointi: Kyllä
Raportointivuosi: 2023
