A4 Article in conference proceedings
Product Strategy Driven Software Marketing in Japan. (2008)


Ojala, A., & Tyrväinen, P. (2008). Product Strategy Driven Software Marketing in Japan. In Proceeding of 37th European Marketing Academy Conference (EMAC).


JYU authors or editors


Publication details

All authors or editors: Ojala, Arto; Tyrväinen, Pasi

Parent publication: Proceeding of 37th European Marketing Academy Conference (EMAC)

Publication year: 2008

Publication language: English

Open Access: Publication channel is not openly available

Additional information: Proceeding julkaistu CD:nä. Konferenssin paikka ja aika Brighton, England, UK, May 27-30.2008.


Keywords: international marketing

Free keywords: Product strategy; Cross cultural marketing; Japan; Finland; Software firms

Fields of science:


Contributing organizations


Ministry reporting: Yes

Preliminary JUFO rating: Not rated


Last updated on 2020-13-10 at 23:25