A1 Journal article (refereed)
Intentionally developed business network of mobile advertising: An exploratory study in Finnish retailing context (2008)

Salo, J., Sinisalo, J., & Karjaluoto, H. (2008). Intentionally developed business network of mobile advertising: An exploratory study in Finnish retailing context. Journal of Business & Industrial Marketing, 23(7), 497-506. http://info.emeraldinsight.com/products/journals/journals.htm?PHPSESSID=atki4alrqgqevp31omk1a3qhb5&id=jbim

JYU authors or editors

Publication details

All authors or editors: Salo, Jari; Sinisalo, Jaakko; Karjaluoto, Heikki

Journal or series: Journal of Business & Industrial Marketing

ISSN: 0885-8624

Publication year: 2008

Volume: 23

Issue number: 7

Pages range: 497-506

Publisher: Emerald

Place of Publication: UK

Publication language: English

Persistent website address: http://info.emeraldinsight.com/products/journals/journals.htm?PHPSESSID=atki4alrqgqevp31omk1a3qhb5&id=jbim

Publication open access: Not open

Publication channel open access: 

Keywords: distribution of delivery; business-to-business marketing

Free keywords: retailing; telecommunications networks; information transfer

Contributing organizations

Ministry reporting: Yes

Preliminary JUFO rating: Not rated