A3 Book section, Chapters in research books
Sources of trust and consumers’ participation in permission-based mobile marketing (2008)


Karjaluoto, H., & Kautonen, T. (2008). Sources of trust and consumers’ participation in permission-based mobile marketing. In B. Unhelkar (Ed.), Handbook of Research in Mobile Business: Technical, Methodological and Social Perspectives, Second Edition (pp. 348-359). IGI Global. https://doi.org/10.4018/978-1-60566-156-8.ch028


JYU authors or editors


Publication details

All authors or editors: Karjaluoto, Heikki; Kautonen, Teemu

Parent publication: Handbook of Research in Mobile Business: Technical, Methodological and Social Perspectives, Second Edition

Parent publication editors: Unhelkar, Bhuvan

ISBN: 978-1-60566-156-8

Edition: 1

Publication year: 2008

Pages range: 348-359

Publisher: IGI Global

Place of Publication: USA

Publication language: English

DOI: https://doi.org/10.4018/978-1-60566-156-8.ch028

Persistent website address: http://www.igi-global.com/reference/details.asp?id=8397

Publication open access: Not open

Publication channel open access: 


Keywords: trust; mobile marketing

Free keywords: consumer

Fields of science:


Contributing organizations


Ministry reporting: Yes

Preliminary JUFO rating: Not rated


Last updated on 2023-02-02 at 07:20