A4 Article in conference proceedings
Customers’ intention to engage in permission based mobile marketing communications (2008)
Karjaluoto, H., Lehto, H., Leppäniemi, M., & Jayawardhena, C. (2008). Customers’ intention to engage in permission based mobile marketing communications. In K. J. Perks, & P. Shukla (Eds.), Marketing Landscapes: A Pause for thought (pp. CD ROM). EMAC. EMAC Proceedings, 37.
JYU authors or editors
Publication details
All authors or editors: Karjaluoto, Heikki; Lehto, Heikki; Leppäniemi, Matti; Jayawardhena, Chanaka
Parent publication: Marketing Landscapes: A Pause for thought
Parent publication editors: Perks, Keith J.; Shukla, Paurav
ISBN: 978-1-905593-42-2
Edition: 1
Journal or series: EMAC Proceedings
Publication year: 2008
Number in series: 37
Pages range: CD ROM
Publisher: EMAC
Place of Publication: Brighton, UK
Publication language: English
Publication open access: Not open
Publication channel open access:
Keywords: mobile marketing
Free keywords: permission marketing; technology acceptance; behavioural intention
Contributing organizations
Ministry reporting: Yes
Preliminary JUFO rating: Not rated