A4 Article in conference proceedings
Customers’ intention to engage in permission based mobile marketing communications (2008)


Karjaluoto, H., Lehto, H., Leppäniemi, M., & Jayawardhena, C. (2008). Customers’ intention to engage in permission based mobile marketing communications. In K. J. Perks, & P. Shukla (Eds.), Marketing Landscapes: A Pause for thought (pp. CD ROM). EMAC. EMAC Proceedings, 37.


JYU authors or editors


Publication details

All authors or editorsKarjaluoto, Heikki; Lehto, Heikki; Leppäniemi, Matti; Jayawardhena, Chanaka

Parent publicationMarketing Landscapes: A Pause for thought

Parent publication editorsPerks, Keith J.; Shukla, Paurav

ISBN978-1-905593-42-2

Edition1

Journal or seriesEMAC Proceedings

Publication year2008

Number in series37

Pages rangeCD ROM

PublisherEMAC

Place of PublicationBrighton, UK

Publication languageEnglish

Publication open accessNot open

Publication channel open access


Keywordsmobile marketing

Free keywordspermission marketing; technology acceptance; behavioural intention

Fields of science:


Contributing organizations


Ministry reportingYes

Preliminary JUFO ratingNot rated


Last updated on 2023-02-02 at 07:20