A1 Journal article (refereed)
Social media as a place to see and be seen : Exploring factors affecting job attainment via social media (2023)
Laukkarinen, M. (2023). Social media as a place to see and be seen : Exploring factors affecting job attainment via social media. Information Society, 39(4), 199-212. https://doi.org/10.1080/01972243.2023.2199418
JYU authors or editors
Publication details
All authors or editors: Laukkarinen, Matti
Journal or series: Information Society
ISSN: 0197-2243
eISSN: 1087-6537
Publication year: 2023
Publication date: 18/04/2023
Volume: 39
Issue number: 4
Pages range: 199-212
Publisher: Taylor & Francis
Publication country: United States
Publication language: English
DOI: https://doi.org/10.1080/01972243.2023.2199418
Publication open access: Openly available
Publication channel open access: Partially open access channel
Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/86474
Abstract
Job seekers can utilize social media platforms to actively search for job opportunities and also receive unsolicited job offers from recruiters and employers. Using data from a representative sample of Finnish social media users, this article studies both aspects of social media job attainment by analyzing how much individuals successfully apply for jobs and get recruited to positions through social media. Results show that the prevalence of successfully applying to jobs through social media does not differ statistically between socio-economic groups, but the prevalence of getting recruited to jobs through social media is greater within higher socio-economic groups. LinkedIn users are more likely to get recruited to a job, while strategic networking and posting of professional content increase the chances of both successfully applying and getting recruited to a job through social media. The findings demonstrate that in social media-mediated job market, job seekers’ online behavior affects one’s exposure to job leads and career opportunities.
Keywords: LinkedIn; social media; recruitment of employees; job application; jobseekers; labour market; access to employment; personnel selection
Free keywords: impression management; LinkedIn; online job search; social media; social networking
Contributing organizations
Ministry reporting: Yes
Reporting Year: 2023
Preliminary JUFO rating: 2