A4 Artikkeli konferenssijulkaisussa
Blockchain-enabled Platform for a Meta Customer Loyalty Program (2023)
Shaikh, A. A., Dahmani, N., Khan, S., & Sharma, R. (2023). Blockchain-enabled Platform for a Meta Customer Loyalty Program. In ITIKD 2023 : International Conference on IT Innovation and Knowledge Discovery. IEEE. https://doi.org/10.1109/ITIKD56332.2023.10099907
JYU-tekijät tai -toimittajat
Julkaisun tiedot
Julkaisun kaikki tekijät tai toimittajat: Shaikh, Aijaz A.; Dahmani, Nadia; Khan, Sana; Sharma, Ravishankar
Emojulkaisu: ITIKD 2023 : International Conference on IT Innovation and Knowledge Discovery
Konferenssi:
- International Conference on IT Innovation and Knowledge Discovery
Konferenssin paikka ja aika: Manama, Bahrain, 8.-9.3.2023
ISBN: 978-1-6654-6373-7
eISBN: 978-1-6654-6372-0
Julkaisuvuosi: 2023
Kustantaja: IEEE
Julkaisumaa: Yhdysvallat (USA)
Julkaisun kieli: englanti
DOI: https://doi.org/10.1109/ITIKD56332.2023.10099907
Julkaisun avoin saatavuus: Ei avoin
Julkaisukanavan avoin saatavuus:
Tiivistelmä
The competitive value of customer loyalty programs is well-known among marketing strategists. With the emergence of digital platforms, their impact has skyrocketed, with mobile applications replacing more cumbersome physical cards with unique identification numbers on embedded magnetic strips or smart chips. However, these programs generally suffer from two major drawbacks that limit their growth. Firstly, physical cards and mobile applications are restricted to particular merchants and programs. There is no mechanism for customers to transfer their loyalty points between programs or to other customers (although airlines are pioneering efforts in this direction). Secondly, the payoffs of participating in these programs and transactions are not fair to all players (customers, merchants and program operators). Finally, the operational mechanisms of such programs are rarely transparent and traceable; hence, disputes are not easily mediated. Using the innovative strengths of blockchain technology, we present a conceptual architecture for a meta or universal customer loyalty program that supports the design principles of transparency, accountability, fairness and ethics.
YSO-asiasanat: verkkoliiketoiminta; asiakkuudenhallinta; kanta-asiakkaat; lohkoketjut
Vapaat asiasanat: digital business; blockchain platform; transparency; accountability; fairness; ethics
Liittyvät organisaatiot
OKM-raportointi: Kyllä
Raportointivuosi: 2023
Alustava JUFO-taso: 1
