C2 Edited work
Handbook on Digital Corporate Communication (2023)
Luoma-aho, V., & Badham, M. (Eds.). (2023). Handbook on Digital Corporate Communication. Edward Elgar. https://doi.org/10.4337/9781802201963
JYU authors or editors
Publication details
All authors or editors: Luoma-aho, Vilma; Badham, Mark
ISBN: 978-1-80220-195-6
eISBN: 978-1-80220-196-3
Publication year: 2023
Publication date: 18/05/2023
Number of pages in the book: 466
Publisher: Edward Elgar
Place of Publication: Cheltenham
Publication country: United Kingdom
Publication language: English
DOI: https://doi.org/10.4337/9781802201963
Publication open access: Not open
Publication channel open access:
Abstract
This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital technologies and digitalisation processes on corporate communication. Bringing together insights from leading thinkers in the field of digital corporate communication (DCC), the book explores how digitalisation is transforming organisations and corporate communication. Chapters examine new, emerging and progressive topics and future trends in DCC, including digital hijacking, disinformation and the role of artificial intelligence. Collectively, they present over 30 case studies from around the world to help relate theory to practice. Analysing the changing practices and functions of digitalisation, the Handbook illuminates how organisations are striving to be continuously available 24/7 while embracing the new demands of digital stakeholders. Addressing future challenges facing increasingly digital organisations, this Handbook will be a valuable resource for scholars and students interested in strategic management, branding, marketing and organisational behaviour. Its overview of CommTech development will also be beneficial for communication practitioners and organisational leaders seeking to navigate the expectations of digitally-active stakeholders.
Keywords: corporate communications; digitalisation; electronic communication; disinformation; artificial intelligence; strategic leadership; digital marketing; branding
Contributing organizations
Ministry reporting: Yes
VIRTA submission year: 2023
JUFO rating: 2
This publication includes articles with JYU authors:
- Luoma-aho, V., Badham, M., & Arti, A. (2023). Conclusion : future roles of digital corporate communication. In V. Luoma-aho, & M. Badham (Eds.), Handbook on Digital Corporate Communication (pp. 440-448). Edward Elgar. https://doi.org/10.4337/9781802201963.00044
- Feshchenko, P., Noponen, N., Luoma-aho, V., & Auvinen, T. (2023). Digital corporate communication and algorithmic leadership and management. In V. Luoma-aho, & M. Badham (Eds.), Handbook on Digital Corporate Communication (pp. 311-325). Edward Elgar. https://doi.org/10.4337/9781802201963.00033
- Homont, L. P. P., Canel, M.-J., & Luoma-aho, V. (2023). Digital corporate communication and co-productive citizen engagement. In V. Luoma-aho, & M. Badham (Eds.), Handbook on Digital Corporate Communication (pp. 413-425). Edward Elgar. https://doi.org/10.4337/9781802201963.00041
- Olivieri, M., Mäkelä, R.-M., Romenti, S., & Luoma-aho, V. (2023). Digital corporate communication and disinformation. In V. Luoma-aho, & M. Badham (Eds.), Handbook on Digital Corporate Communication (pp. 426-438). Edward Elgar. https://doi.org/10.4337/9781802201963.00042
- Reinikainen Hanna, Valentini, Chiara. (2023). Digital corporate communication and public sector organizations. In V. Luoma-aho, & M. Badham (Eds.), Handbook on Digital Corporate Communication (pp. 400-412). Edward Elgar. https://doi.org/10.4337/9781802201963.00040
- Valentini, C., & Murtarelli, G. (2023). Digital corporate communication and visual communication. In V. Luoma-aho, & M. Badham (Eds.), Handbook on Digital Corporate Communication (pp. 326-342). Edward Elgar. https://doi.org/10.4337/9781802201963.00034
- Badham, M., & Luoma-aho, V. (2023). Introduction to the Handbook on Digital Corporate Communication. In V. Luoma-aho, & M. Badham (Eds.), Handbook on Digital Corporate Communication (pp. 1-16). Edward Elgar. https://doi.org/10.4337/9781802201963.00009
