A3 Book section, Chapters in research books
Digital corporate communication and co-productive citizen engagement (2023)

Homont, L. P. P., Canel, M.-J., & Luoma-aho, V. (2023). Digital corporate communication and co-productive citizen engagement. In V. Luoma-aho, & M. Badham (Eds.), Handbook on Digital Corporate Communication (pp. 413-425). Edward Elgar. https://doi.org/10.4337/9781802201963.00041

JYU authors or editors

Publication details

All authors or editorsHomont, Louis Pierre Philippe; Canel, María-José; Luoma-aho, Vilma

Parent publicationHandbook on Digital Corporate Communication

Parent publication editorsLuoma-aho, Vilma; Badham, Mark



Publication year2023

Publication date18/05/2023

Pages range413-425

Number of pages in the book466

PublisherEdward Elgar

Place of PublicationCheltenham

Publication countryUnited Kingdom

Publication languageEnglish


Publication open accessNot open

Publication channel open access

Publication is parallel published (JYX)https://jyx.jyu.fi/handle/123456789/93606


Digital technologies have changed communication between citizens and public sector organizations (PSOs) and governments. While many citizens still remain passive when it comes to the public sector and its governance, information and communication technologies (ICTs) have permanently changed how citizens search and share public information, and how they voice their opinions and ideas. Citizen co-production is understood as citizen-PSO engagement toward joint goals, yet it often remains an ideal. Through the example of Madrid City Council’s successful utilization of digital technologies through a mobile app (Madrid Movil), the chapter illustrates how engagement became co-productive via ICTs through improved relationship between authorities and citizens. Digital technologies helped improve public sector listening, real-time information exchange, and communication of citizens with each other, and provided better data about emerging needs. As joint citizen-PSO efforts for co-production of public services, digital co-production contributed to improving the intangible value of public services.

Keywordscorporate communicationsorganisational communication and public relationsdigitalisationelectronic communicationpublic sectorpublic administrationcivil societycommitting someone

Contributing organizations

Ministry reportingYes

Reporting Year2023

JUFO rating2

Last updated on 2024-15-05 at 13:14