C1 Book
Digital Marketing Strategy : Create Strategy, Put It Into Practice, Sell More (2023)
Lahtinen Niko, Pulkka Kimmo, Karjaluoto Heikki, Mero Joel. (2023). Digital Marketing Strategy : Create Strategy, Put It Into Practice, Sell More. Edward Elgar Publishing. https://doi.org/10.4337/9781035311316
JYU authors or editors
Publication details
All authors or editors: Lahtinen Niko; Pulkka Kimmo; Karjaluoto Heikki; Mero Joel
ISBN: 978-1-0353-1130-9
eISBN: 978-1-0353-1131-6
Publication year: 2023
Publication date: 14/07/2023
Number of pages in the book: 168
Publisher: Edward Elgar Publishing
Place of Publication: Cheltenham
Publication country: United Kingdom
Publication language: English
DOI: https://doi.org/10.4337/9781035311316
Publication open access: Not open
Publication channel open access:
Abstract
Digital Marketing Strategy features a thorough analysis of how digital marketing can be utilized to increase sales through new customer acquisition and through increasing the life cycle value of its existing customers. Chapters explore how buyer personas can be used to frame marketing as an advantageous service. Ultimately, this instructive book highlights that the core of digital marketing is based on market analysis, the value proposition built on it, and observed competitive advantage.
With fresh insights into the developing areas of content and influencer marketing, this book will be of immense worth to students and scholars studying digital marketing strategy. It will also be highly applicable to those working in the field of digital marketing who promote products and services that require buyer judgement.
Keywords: digital marketing; marketing; corporate strategies; marketing channels; social media; influencer marketing; sale; advertising; electronic commerce
Free keywords: digital marketing; content marketing; social media; online marketing; digital advertising; influencer marketing
Contributing organizations
Ministry reporting: Yes
Reporting Year: 2023
JUFO rating: 2
