A1 Journal article (refereed)
Work‐related social media use and the shaping of communicative role perceptions (2024)


Pekkala, K., & van Zoonen, W. (2024). Work‐related social media use and the shaping of communicative role perceptions. European Management Review, 21(3), 553-567. https://doi.org/10.1111/emre.12597


JYU authors or editors


Publication details

All authors or editorsPekkala, Kaisa; van Zoonen, Ward

Journal or seriesEuropean Management Review

ISSN1740-4754

eISSN1740-4762

Publication year2024

Publication date28/07/2023

Volume21

Issue number3

Pages range553-567

PublisherJohn Wiley & Sons

Publication countryUnited Kingdom

Publication languageEnglish

DOIhttps://doi.org/10.1111/emre.12597

Publication open accessOpenly available

Publication channel open accessPartially open access channel

Publication is parallel published (JYX)https://jyx.jyu.fi/handle/123456789/88842


Abstract

This study focuses on employees' work-related social media use. The multivalent involvement of social media in corporate processes calls for attention to how employees' social media use is conceptualized and managed. Drawing on a sample of 1179 knowledge workers, the study explores how employees perceive their communicative roles, how contextual factors shape these perceptions, and how communicative role perceptions, in turn, are associated with work-related social media use. The findings demonstrate that leadership support and employees' perceptions of the anticipated impact of their communication are positively related to role perceptions, and the more employees define their communicative roles as an expected part of their work, the more likely they are to use social media for work-related purposes. This study is highly relevant to scholars and managers as it draws attention to expanding workplace roles that emerge in relation to advancements in, and the adoption of, new information and communication technology.


Keywordssocial mediamedia usecommunicationemployeeswork communities

Free keywordscontextual behavior; identification; role perceptions; social media


Contributing organizations


Ministry reportingYes

VIRTA submission year2023

JUFO rating1


Last updated on 2024-14-10 at 14:55