A1 Journal article (refereed)
The relationships between happiness, wellness tourist motivation, and tourism destination among Finnish wellness travellers : insights from the world’s “happiest nation” (2023)


Saari, S., Grénman, M., & Varhelahti, M. (2023). The relationships between happiness, wellness tourist motivation, and tourism destination among Finnish wellness travellers : insights from the world’s “happiest nation”. International Journal of Spa and Wellness, 6(3), 305-328. https://doi.org/10.1080/24721735.2023.2263310


JYU authors or editors


Publication details

All authors or editorsSaari, Susanna; Grénman, M.; Varhelahti, M.

Journal or seriesInternational Journal of Spa and Wellness

ISSN2472-1735

eISSN2472-1743

Publication year2023

Publication date28/09/2023

Volume6

Issue number3

Pages range305-328

PublisherTaylor & Francis

Publication countryUnited States

Publication languageEnglish

DOIhttps://doi.org/10.1080/24721735.2023.2263310

Publication open accessOpenly available

Publication channel open accessPartially open access channel

Publication is parallel published (JYX)https://jyx.jyu.fi/handle/123456789/92151


Abstract

This paper examines the relationships between happiness, wellness tourist motivation, and tourism destinations among Finnish wellness travellers during crises, “the happiest country in the world”. Qualitative and quantitative data were collected from Finnish wellness travellers via a survey (n = 520) in fall 2021. The findings highlighted that Finnish happiness is largely based on eudaimonic-oriented meaning-seeking focusing on long-term happiness rather than hedonic-oriented and short-term pleasure-seeking: relationships, nature, rest and relaxation, and health and well-being. These motivations echo Finnish wellness travellers’ destination preferences: spas, urban destinations, national parks, and outdoor recreation areas. This paper contributes to previous tourism literature by providing the industry with new insights into travel motivations and the sources of happiness, especially in Finland.


Keywordstourismmotivation (mental objects)happinesswell-beingwellness tourismtourist destinationstourists and travellers

Free keywordswellness; tourism; motivation; happiness; hedonic and eudaimonic well-being


Contributing organizations


Ministry reportingYes

Reporting Year2023

Preliminary JUFO rating1


Last updated on 2024-03-04 at 21:56