A1 Journal article (refereed)
Antecedents to permission based mobile marketing: an initial examination (2009)


Jayawardhena, C., Kuckertz, A., Karjaluoto, H., & Kautonen, T. (2009). Antecedents to permission based mobile marketing: an initial examination. European Journal of Marketing, 43(3/4), 473-479. https://doi.org/10.1108/03090560910935541


JYU authors or editors


Publication details

All authors or editors: Jayawardhena, Chanaka; Kuckertz, Andreas; Karjaluoto, Heikki; Kautonen, Teemu

Journal or series: European Journal of Marketing

ISSN: 0309-0566

Publication year: 2009

Volume: 43

Issue number: 3/4

Pages range: 473-479

Publisher: Emerald

Place of Publication: UK

Publication language: English

DOI: https://doi.org/10.1108/03090560910935541

Persistent website address: http://www.emeraldinsight.com/0309-0566.htm

Publication open access: Not open

Publication channel open access:

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/48163


Keywords: trust; marketing; consumer behaviour

Free keywords: Perception; Mobile communication systems; Europe

Fields of science:


Contributing organizations


Ministry reporting: Yes

Preliminary JUFO rating: Not rated


Last updated on 2021-10-11 at 16:18