A4 Article in conference proceedings
The effect of green values on loyalty: the development of a conceptual model (2009)


Mustonen, N., & Karjaluoto, H. (2009). The effect of green values on loyalty: the development of a conceptual model. In L. Robinson (Ed.), Proceedings of the Annual Conference of the Academy of Marketing Science (pp. CD ROM). Academy of Marketing Science. Developments in Marketing Science, Volume XXXII.


JYU authors or editors


Publication details

All authors or editors: Mustonen, Nora; Karjaluoto, Heikki

Parent publication: Proceedings of the Annual Conference of the Academy of Marketing Science

Parent publication editors: Robinson, Leroy

ISBN: 0-939783-29-0

Edition: 1

Journal or series: Developments in Marketing Science

ISSN: 0149-7421

Publication year: 2009

Number in series: Volume XXXII

Pages range: CD ROM

Publisher: Academy of Marketing Science

Place of Publication: USA

Publication language: English

Publication open access: Not open

Publication channel open access: 


Keywords: faithfulness; communication; business-to-business marketing; loyalty

Free keywords: green values; perceived value

Fields of science:


Contributing organizations


Ministry reporting: Yes

Preliminary JUFO rating: Not rated


Last updated on 2023-02-02 at 11:40