A4 Article in conference proceedings
Integrated Marketing Communications and Industrial Marketing: How to Make them Match? (2009)


Lehtimäki, T., Mustonen, N., Salo, J., & Karjaluoto, H. (2009). Integrated Marketing Communications and Industrial Marketing: How to Make them Match?. In J.-P. Helfer, & J.-L. Nicolas (Eds.), Proceedings of the 38th European Marketing Academy Conference (pp. CD-ROM). European Marketing Academy Conference. Marketing and the Core Disciplines: rediscovering references?. http://www.emac2009.org/r/default.asp?iId=MHMDI


JYU authors or editors


Publication details

All authors or editors: Lehtimäki, Tuula; Mustonen, Nora; Salo, Jari; Karjaluoto, Heikki

Parent publication: Proceedings of the 38th European Marketing Academy Conference

Parent publication editors: Helfer, Jean-Pierre; Nicolas, Jean-Louis

Edition: 1

Journal or series: Marketing and the Core Disciplines: rediscovering references?

Publication year: 2009

Pages range: CD-ROM

Publisher: European Marketing Academy Conference

Place of Publication: UK

Publication language: English

Persistent website address: http://www.emac2009.org/r/default.asp?iId=MHMDI

Publication open access: Not open

Publication channel open access:


Keywords: industrial companies; challenges

Free keywords: Integrated marketing communications; industrial firms; implementation; concept

Fields of science:


Contributing organizations


Ministry reporting: Yes

Preliminary JUFO rating: Not rated


Last updated on 2021-01-11 at 09:56