A3 Book section, Chapters in research books
Developing Dialogue with Customers in Hypermarket (2009)


Järvi, P. (2009). Developing Dialogue with Customers in Hypermarket. In C. Veloutsou (Ed.), Marketing Management: From Theory to Implementation (pp. 51-62). ATINER.


JYU authors or editors


Publication details

All authors or editors: Järvi, Pentti

Parent publication: Marketing Management: From Theory to Implementation

Parent publication editors: Veloutsou, Cleopatra

ISBN: 978-960-6672-61-3

Publication year: 2009

Pages range: 51-62

Publisher: ATINER

Place of Publication: Ateena

Publication language: English

Publication open access: Not open

Publication channel open access: 


Keywords: dialogue

Free keywords: hypermarket

Fields of science:


Contributing organizations


Ministry reporting: Yes

Preliminary JUFO rating: Not rated


Last updated on 2023-02-02 at 12:00