B1 Non-refereed journal articles
Editorial: Written by ChatGPT, illustrated by Midjourney : generative AI for content marketing (2023)

Wahid, R., Mero, J., & Ritala, P. (2023). Editorial: Written by ChatGPT, illustrated by Midjourney : generative AI for content marketing. Asia Pacific Journal of Marketing and Logistics, 35(8), 1813-1822. https://doi.org/10.1108/APJML-10-2023-994

JYU authors or editors

Publication details

All authors or editors: Wahid, Risqo; Mero, Joel; Ritala, Paavo

Journal or series: Asia Pacific Journal of Marketing and Logistics

ISSN: 1355-5855

eISSN: 1758-4248

Publication year: 2023

Publication date: 02/11/2023

Volume: 35

Issue number: 8

Pages range: 1813-1822

Publisher: Emerald

Publication country: United Kingdom

Publication language: English

DOI: https://doi.org/10.1108/APJML-10-2023-994

Publication open access: Not open

Publication channel open access:

Keywords: artificial intelligence; marketing; digital marketing; social media; content production; customers; human-computer interaction

Free keywords: generative AI

Contributing organizations

Ministry reporting: Yes