A4 Article in conference proceedings
Evaluating the Key Factors Affecting Hedonic Motivations of Online Video Game Players (2023)

Das, D., & Shaikh, A. A. (2023). Evaluating the Key Factors Affecting Hedonic Motivations of Online Video Game Players. In E. Y. Li, S.-I. Chang, & B. Yen (Eds.), ICEB 2023 : Proceedings of The International Conference on Electronic Business (pp. 224-231). International Consortium for Electronic Business. Proceedings of the International Conference on Electronic Business, Volume 23. https://aisel.aisnet.org/iceb2023/24

JYU authors or editors

Publication details

All authors or editors: Das, Doarka; Shaikh, Aijaz A.

Parent publication: ICEB 2023 : Proceedings of The International Conference on Electronic Business

Parent publication editors: Li, Eldon Y.; Chang, She-I; Yen, Banjamin

Conference:

Place and date of conference: Chiayi, Taiwan, 19.-23.10.2023

Journal or series: Proceedings of the International Conference on Electronic Business

ISSN: 1683-0040

Publication year: 2023

Number in series: Volume 23

Pages range: 224-231

Number of pages in the book: 778

Publisher: International Consortium for Electronic Business

Publication country: Hong Kong

Publication language: English

Persistent website address: https://aisel.aisnet.org/iceb2023/24

Publication open access: Openly available

Publication channel open access: Open Access channel

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/92708

Abstract

Online gaming has established itself as the dominant force in entertainment and social engagement, attracting millions of online gamers worldwide. This study aimed to evaluate the key factors that determine online gamers’ behavioral intention to play online video games. We also aimed to study the factors that stimulate online gamers’ intentions to play online games and try to establish new possibilities to gain insight into the novel behaviors of adolescents and find out the novel themes. An inductive research approach with a focus group discussion technique was used to collect data from twenty-nine experienced online gamers between April and May 2023. The NVivo 13 application was used to analyze data. The present empirical study identified several themes: competition, socializing, teamwork, sexual harassment, social spaces, cyberbullying, and mental health. The primary conclusion from the research study highlights the significance of hedonic motivations, more specifically the continuous behavior to play online games is explained by the identified themes. This study reveals that the irresistible appeal of immersive virtual realms, exhilarating challenges, and the chance to connect with fellow gamers exert a profound influence on online gamers' engagements. It is worth highlighting that the significance of social interaction has undergone a remarkable expansion, with online gaming platforms now serving as virtual social heavens where players forge deep and meaningful relationships. The research study has significant managerial implications and offers a rich future research agenda.

Keywords: video games; games; young people; social interaction; online communities; game research; motivation (mental objects); pleasure; attractiveness

Free keywords: hedonic motivation; online video gaming; continuous intention to play

Contributing organizations

Ministry reporting: Yes

VIRTA submission year: 2023

JUFO rating: 1