A3 Book section, Chapters in research books
Greating a national brand of 'Girl': comparing Marimekko's Mari Girl with Helen Gurley Brown's Single Girl during the 1960s and 70s (2010)


Rousi, R. (2010). Greating a national brand of 'Girl': comparing Marimekko's Mari Girl with Helen Gurley Brown's Single Girl during the 1960s and 70s. In T. Lähdesmäki (Ed.), Gender, nation, narration: critical readings of cultural phenomena (pp. 49-64). University of Jyväskylä. Jyväskylä studies in humanities, 134.


JYU authors or editors


Publication details

All authors or editorsRousi, Rebekah

Parent publicationGender, nation, narration: critical readings of cultural phenomena

Parent publication editorsLähdesmäki, Tuuli

ISBN978-951-39-3810-9

Journal or seriesJyväskylä studies in humanities

ISSN1459-4323

Publication year2010

Number in series134

Pages range49-64

Number of pages in the book105

PublisherUniversity of Jyväskylä

Place of PublicationJyväskylä

Publication countryFinland

Publication languageEnglish

Publication open accessNot open

Publication channel open access


Keywordscommercialismrepresentation (mental objects)woman's statuswomen's movementsemancipation

Free keywordsSingle Girl; Mari Girl; Armi Ratia; Helen Gurley Brown; Marimekko; Cosmopolitan


Contributing organizations


Ministry reportingYes

Preliminary JUFO ratingNot rated


Last updated on 2023-02-02 at 14:00