A3 Book section, Chapters in research books
Greating a national brand of 'Girl': comparing Marimekko's Mari Girl with Helen Gurley Brown's Single Girl during the 1960s and 70s (2010)
Rousi, R. (2010). Greating a national brand of 'Girl': comparing Marimekko's Mari Girl with Helen Gurley Brown's Single Girl during the 1960s and 70s. In T. Lähdesmäki (Ed.), Gender, nation, narration: critical readings of cultural phenomena (pp. 49-64). University of Jyväskylä. Jyväskylä studies in humanities, 134.
JYU authors or editors
Publication details
All authors or editors: Rousi, Rebekah
Parent publication: Gender, nation, narration: critical readings of cultural phenomena
Parent publication editors: Lähdesmäki, Tuuli
ISBN: 978-951-39-3810-9
Journal or series: Jyväskylä studies in humanities
ISSN: 1459-4323
Publication year: 2010
Number in series: 134
Pages range: 49-64
Number of pages in the book: 105
Publisher: University of Jyväskylä
Place of Publication: Jyväskylä
Publication country: Finland
Publication language: English
Publication open access: Not open
Publication channel open access:
Keywords: commercialism; representation (mental objects); woman's status; women's movements; emancipation
Free keywords: Single Girl; Mari Girl; Armi Ratia; Helen Gurley Brown; Marimekko; Cosmopolitan
Contributing organizations
Ministry reporting: Yes
Preliminary JUFO rating: Not rated