A4 Article in conference proceedings
Business Modelling of Ubiservices: Concerns of privacy and trust in the context of co-operative traffic (2010)


Heikkilä, J., Heikkilä, M., Xu, X., & Markkula, J. (2010). Business Modelling of Ubiservices: Concerns of privacy and trust in the context of co-operative traffic. In 2010 Joint Conference on eServices and Business Intelligence. http://fife.swufe.edu.cn/JCeSBI2010/


JYU authors or editors


Publication details

All authors or editorsHeikkilä, Jukka; Heikkilä, Marikka; Xu, Xiaoyu; Markkula, Jouni

Parent publication2010 Joint Conference on eServices and Business Intelligence

Publication year2010

Publication languageEnglish

Persistent website addresshttp://fife.swufe.edu.cn/JCeSBI2010/

Publication open accessNot open

Publication channel open access


Keywordstrustbusiness modelsprivacy

Free keywordsubiservices


Contributing organizations


Ministry reportingYes

Preliminary JUFO ratingNot rated


Last updated on 2023-02-02 at 14:20