A1 Journal article (refereed)
Targeting young voters in a political campaign: Empirical insights into an interactive digital marketing campaign in the 2007 Finnish general election (2010)


Leppäniemi, M., Karjaluoto, H., Lehto, H., & Goman, A. (2010). Targeting young voters in a political campaign: Empirical insights into an interactive digital marketing campaign in the 2007 Finnish general election. Journal of Nonprofit & Public Sector Marketing, 22(1), 14-37. https://doi.org/10.1080/10495140903190374


JYU authors or editors


Publication details

All authors or editors: Leppäniemi, Matti; Karjaluoto, Heikki; Lehto, Heikki; Goman, Anni

Journal or series: Journal of Nonprofit & Public Sector Marketing

ISSN: 1540-6997

Publication year: 2010

Volume: 22

Issue number: 1

Pages range: 14-37

Publisher: Routledge

Place of Publication: UK

Publication language: English

DOI: https://doi.org/10.1080/10495140903190374

Publication open access: Not open

Publication channel open access:

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/48162


Keywords: digital marketing; Internet; case study

Free keywords: political marketing; young voters; general election


Contributing organizations


Ministry reporting: Yes

Preliminary JUFO rating: Not rated


Last updated on 2021-10-11 at 16:12