A1 Journal article (refereed)
Constructing the 'New Worker-Self' : Discursive Strategies in 'English Works!' Program brochures within the Pakistani Education System (2024)


Ali, R., & Salam-Salmaoui, R. (2024). Constructing the 'New Worker-Self' : Discursive Strategies in 'English Works!' Program brochures within the Pakistani Education System. Linguistics and Education, 80, Article 101289. https://doi.org/10.1016/j.linged.2024.101289


JYU authors or editors


Publication details

All authors or editorsAli, Rukhsana; Salam-Salmaoui, Rauha

Journal or seriesLinguistics and Education

ISSN0898-5898

eISSN1873-1864

Publication year2024

Volume80

Article number101289

PublisherElsevier

Publication countryUnited Kingdom

Publication languageEnglish

DOIhttps://doi.org/10.1016/j.linged.2024.101289

Publication open accessOpenly available

Publication channel open accessPartially open access channel

Publication is parallel published (JYX)https://jyx.jyu.fi/handle/123456789/94094


Abstract

In the context of globalization, the emergence of the "new worker-self" archetype has gained attention, with English proficiency playing a crucial role in Pakistan's socio-economic landscape. This study examines the 'English Works!' program brochures using Foucauldian theory to understand the construction of the "new worker-self" narrative and its alignment with global discourses. Through discursive strategies like student testimonials and skills emphasis, the brochures promote individual agency and market-oriented skills. However, this focus on skills may overlook structural inequalities and broader educational goals, emphasizing the need for a holistic approach to education. The study contributes to understanding the interplay of neoliberal ideologies, skills acquisition, and subjectivities in the global labor market.


Keywordsglobalisationinequalityeducation and traininglabour marketprofessional identity

Free keywordsnew worker-self; neoliberal governmentality; Pakistani education system; English works program brochures


Contributing organizations


Ministry reportingYes

VIRTA submission year2024

Preliminary JUFO rating2


Last updated on 2024-03-07 at 01:25