A1 Journal article (refereed)
Constructing the 'New Worker-Self' : Discursive Strategies in 'English Works!' Program brochures within the Pakistani Education System (2024)
Ali, R., & Salam-Salmaoui, R. (2024). Constructing the 'New Worker-Self' : Discursive Strategies in 'English Works!' Program brochures within the Pakistani Education System. Linguistics and Education, 80, Article 101289. https://doi.org/10.1016/j.linged.2024.101289
JYU authors or editors
Publication details
All authors or editors: Ali, Rukhsana; Salam-Salmaoui, Rauha
Journal or series: Linguistics and Education
ISSN: 0898-5898
eISSN: 1873-1864
Publication year: 2024
Volume: 80
Article number: 101289
Publisher: Elsevier
Publication country: United Kingdom
Publication language: English
DOI: https://doi.org/10.1016/j.linged.2024.101289
Publication open access: Openly available
Publication channel open access: Partially open access channel
Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/94094
Abstract
In the context of globalization, the emergence of the "new worker-self" archetype has gained attention, with English proficiency playing a crucial role in Pakistan's socio-economic landscape. This study examines the 'English Works!' program brochures using Foucauldian theory to understand the construction of the "new worker-self" narrative and its alignment with global discourses. Through discursive strategies like student testimonials and skills emphasis, the brochures promote individual agency and market-oriented skills. However, this focus on skills may overlook structural inequalities and broader educational goals, emphasizing the need for a holistic approach to education. The study contributes to understanding the interplay of neoliberal ideologies, skills acquisition, and subjectivities in the global labor market.
Keywords: globalisation; inequality; education and training; labour market; professional identity
Free keywords: new worker-self; neoliberal governmentality; Pakistani education system; English works program brochures
Contributing organizations
Ministry reporting: Yes
VIRTA submission year: 2024
Preliminary JUFO rating: 2