A4 Article in conference proceedings
How to Sell SaaS: A Model for Main Factors of Marketing and Selling Software-as-a-Service (2011)

Tyrväinen, P., & Selin, J. (2011). How to Sell SaaS: A Model for Main Factors of Marketing and Selling Software-as-a-Service. In B. Regnell, I. van de Weerd, & O. De Troye (Eds.), Software Business, Second International Conference, ICSOB 2011, Brussels, Belgium, June 8-10, 2011, Proceedings (pp. 2-16). Springer-Verlag. Lecture Notes in Business Information Processing, LNBIP, Vol 80, Part 2. https://doi.org/10.1007/978-3-642-21544-5_2

JYU authors or editors

Publication details

All authors or editors: Tyrväinen, Pasi; Selin, Joona

Parent publication: Software Business, Second International Conference, ICSOB 2011, Brussels, Belgium, June 8-10, 2011, Proceedings

Parent publication editors: Regnell, Björn; van de Weerd, Inge; De Troye, Olga

ISBN: 978-3-642-21543-8

Journal or series: Lecture Notes in Business Information Processing, LNBIP

Publication year: 2011

Number in series: Vol 80, Part 2

Pages range: 2-16

Number of pages in the book: 189

Publisher: Springer-Verlag

Place of Publication: Berlin Heidelberg

Publication country: Germany

Publication language: English

DOI: https://doi.org/10.1007/978-3-642-21544-5_2

Persistent website address: http://www.springerlink.com/content/r81k74081q03j732/fulltext.pdf

Publication open access: Not open

Publication channel open access: 

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/37216

Additional information: Ei vielä JYX:issä, voidaan siirtää sinne.

Keywords: business models; software business

Free keywords: Sales and marketing models; Software-as-a-Service; SaaS; key performance indicators; KPI

Contributing organizations

Ministry reporting: Yes

Reporting Year: 2011

Preliminary JUFO rating: Not rated