A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä
Organizational Voicing Architecture in the Age of Social Media : a Case Study in Professional Service Organizations (2024)
Pekkala, K., & Erkkilä, T. (2024). Organizational Voicing Architecture in the Age of Social Media : a Case Study in Professional Service Organizations. International Journal of Strategic Communication, Early online. https://doi.org/10.1080/1553118x.2024.2325690
JYU-tekijät tai -toimittajat
Julkaisun tiedot
Julkaisun kaikki tekijät tai toimittajat: Pekkala, Kaisa; Erkkilä, Taina
Lehti tai sarja: International Journal of Strategic Communication
ISSN: 1553-118X
eISSN: 1553-1198
Julkaisuvuosi: 2024
Ilmestymispäivä: 11.04.2024
Volyymi: Early online
Kustantaja: Routledge
Julkaisumaa: Yhdysvallat (USA)
Julkaisun kieli: englanti
DOI: https://doi.org/10.1080/1553118x.2024.2325690
Julkaisun avoin saatavuus: Avoimesti saatavilla
Julkaisukanavan avoin saatavuus: Osittain avoin julkaisukanava
Julkaisu on rinnakkaistallennettu (JYX): https://jyx.jyu.fi/handle/123456789/94506
Tiivistelmä
Digital communication technologies, particularly social media, enable members of organizations at all levels and across all functions to communicate with external stakeholders. This has required organizations to rethink and restructure their strategic communication management, especially the orchestration of their communicative human resources. Using a qualitative case-study approach, this article examines how professional service organizations create and maintain their stakeholder relations in the contemporary media landscape through the orchestration of employee voice and enactment as organizational spokespersons. The findings show that organizations have created structural architectures that they use as a basis for strategic communication management. Based on these findings, the study introduces a novel concept of organizational voicing architecture, which refers to the conceptual structure and overall logical arrangement of organizational spokespersons who act as organizational representatives in the corporate communication system. Additionally, by integrating the findings related to the voicing architecture with existing knowledge about organizational listening, the study broadens understanding of the mechanism with which organizations strategically orchestrate their stakeholder relationships, and hence contributes to the strategic and corporate communication and public relations literature.
YSO-asiasanat: organisaatiot; johtaminen; strateginen johtaminen; viestintä; yhteisöviestintä; sidosryhmät; sosiaalinen media
Liittyvät organisaatiot
OKM-raportointi: Kyllä
Raportointivuosi: 2024
Alustava JUFO-taso: 1