A1 Journal article (refereed)
Mapping Critical Factors in Brand Management Contributing to Innovation (2012)

Vuorinen, M., Uusitalo, O., & Vos, M. (2012). Mapping Critical Factors in Brand Management Contributing to Innovation. Journal of Business Studies Quarterly, 3(4), 58-76. http://jbsq.org/wp-content/uploads/2012/06/JBSQ_June2012_5.pdf

JYU authors or editors

Publication details

All authors or editors: Vuorinen, Maarit; Uusitalo, Outi; Vos, Marita

Journal or series: Journal of Business Studies Quarterly

ISSN: 2152-1034

eISSN: 2156-8626

Publication year: 2012

Volume: 3

Issue number: 4

Pages range: 58-76

Publisher: Business Studies Quarterly

Place of Publication: Antioch, California, USA

Publication country: United States

Publication language: English

Persistent website address: http://jbsq.org/wp-content/uploads/2012/06/JBSQ_June2012_5.pdf

Publication open access: Openly available

Publication channel open access: Open Access channel

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/40328

Free keywords: brand management

Contributing organizations

Ministry reporting: Yes

Reporting Year: 2012

JUFO rating: 0