A1 Journal article (refereed)
Mapping Critical Factors in Brand Management Contributing to Innovation (2012)


Vuorinen, M., Uusitalo, O., & Vos, M. (2012). Mapping Critical Factors in Brand Management Contributing to Innovation. Journal of Business Studies Quarterly, 3(4), 58-76. http://jbsq.org/wp-content/uploads/2012/06/JBSQ_June2012_5.pdf


JYU authors or editors


Publication details

All authors or editorsVuorinen, Maarit; Uusitalo, Outi; Vos, Marita

Journal or seriesJournal of Business Studies Quarterly

ISSN2152-1034

eISSN2156-8626

Publication year2012

Volume3

Issue number4

Pages range58-76

PublisherBusiness Studies Quarterly

Place of PublicationAntioch, California, USA

Publication countryUnited States

Publication languageEnglish

Persistent website addresshttp://jbsq.org/wp-content/uploads/2012/06/JBSQ_June2012_5.pdf

Publication open accessOpenly available

Publication channel open accessOpen Access channel

Publication is parallel published (JYX)https://jyx.jyu.fi/handle/123456789/40328


Free keywordsbrand management


Contributing organizations


Ministry reportingYes

Reporting Year2012

JUFO rating0


Last updated on 2023-02-05 at 13:17