A4 Article in conference proceedings
Facilitating innovations and value co-creation in industrial B2B firms by combining digital marketing, social media and crowdsourcing (2012)


Simula, H., Töllinen, A., & Karjaluoto, H. (2012). Facilitating innovations and value co-creation in industrial B2B firms by combining digital marketing, social media and crowdsourcing. In L. Robinson, jr. (Ed.), Proceedings of the Annual Conference of the Academy of Marketing Science (pp. 254-263). United States of America: Omnipress. doi:10.1007/978-3-319-10912-1_84


JYU authors or editors


Publication details

All authors or editors: Simula, Henri; Töllinen, Aarne; Karjaluoto, Heikki

Parent publication: Proceedings of the Annual Conference of the Academy of Marketing Science

Parent publication editors: Robinson, Leroy

ISBN: 0-939783-39-8

Publication year: 2012

Pages range: 254-263

Publisher: Omnipress

Place of Publication: United States of America

Publication country: United States

Publication language: English

DOI: https://doi.org/10.1007/978-3-319-10912-1_84

Open Access: Publication channel is not openly available


Keywords: digital marketing; social media; crowdsourcing

Free keywords: innovation


Contributing organizations


Ministry reporting: Yes

Reporting Year: 2012

JUFO rating: 0


Last updated on 2020-18-12 at 11:05