A4 Article in conference proceedings
Web Analytics and Social Media Monitoring in Industrial Marketing: Tools for Improving Marketing Communication Measurement (2012)

Järvinen, J., Töllinen, A., & Karjaluoto, H. (2012). Web Analytics and Social Media Monitoring in Industrial Marketing: Tools for Improving Marketing Communication Measurement. In L. Robinson, jr. (Ed.), Proceedings of the Annual Conference of the Academy of Marketing Science (pp. 477-486). United States of America: Omnipress. doi:10.1007/978-3-319-10912-1_157

JYU authors or editors

Publication details

All authors or editors: Järvinen, Joel; Töllinen, Aarne; Karjaluoto, Heikki

Parent publication: Proceedings of the Annual Conference of the Academy of Marketing Science

Parent publication editors: Robinson, Leroy

ISBN: 0-939783-39-8

Publication year: 2012

Pages range: 477-486

Publisher: Omnipress

Place of Publication: United States of America

Publication country: United States

Publication language: English

DOI: https://doi.org/10.1007/978-3-319-10912-1_157

Open Access: Publication channel is not openly available

Free keywords: web analytics; social media monitoring; industrial marketing; marketing communications measurement

Contributing organizations

Ministry reporting: Yes

Reporting Year: 2012

JUFO rating: 0