A4 Article in conference proceedings
How Online Environment Improves Industrial Marketers’ Ability to Measure Marketing Communication Impacts? (2012)


Järvinen, J., Töllinen, A., Karjaluoto, H., & Platzer, E. (2012). How Online Environment Improves Industrial Marketers’ Ability to Measure Marketing Communication Impacts?. In P. Rita (Ed.), Conference Proceedings - 41th EMAC Conference. ISCTE Business School.


JYU authors or editors


Publication details

All authors or editors: Järvinen, Joel; Töllinen, Aarne; Karjaluoto, Heikki; Platzer, Elisabeth

Parent publication: Conference Proceedings - 41th EMAC Conference

Parent publication editors: Rita, Paulo

ISBN: 978-989-732-004-0

Publication year: 2012

Publisher: ISCTE Business School

Place of Publication: Portugal

Publication country: Portugal

Publication language: English

Publication open access: Not open

Publication channel open access: 


Keywords: marketing communication

Free keywords: Industrial marketing; marketing measurement; online environment; social media monitoring; web analytics


Contributing organizations


Ministry reporting: Yes

Reporting Year: 2012

JUFO rating: 0


Last updated on 2023-04-04 at 17:15