A4 Article in conference proceedings
A Review on Privacy and Monetization Aspects Within BCI and XR-BCI Ecosystems (2024)


Lahtinen, T., Costin, A., Suarez-Tangil, G., & Yousefnezhad, N. (2024). A Review on Privacy and Monetization Aspects Within BCI and XR-BCI Ecosystems. In B. Shishkov (Ed.), Business Modeling and Software Design : 14th International Symposium, BMSD 2024, Luxembourg City, Luxembourg, July 1–3, 2024, Proceedings (pp. 166-185). Springer. Lecture Notes in Business Information Processing, 523. https://doi.org/10.1007/978-3-031-64073-5_11


JYU authors or editors


Publication details

All authors or editors: Lahtinen, Tuomo; Costin, Andrei; Suarez-Tangil, Guillermo; Yousefnezhad, Narges

Parent publication: Business Modeling and Software Design : 14th International Symposium, BMSD 2024, Luxembourg City, Luxembourg, July 1–3, 2024, Proceedings

Parent publication editors: Shishkov, Boris

Conference:

  • International symposium on business modeling and software design

Place and date of conference: Luxembourg City, Luxembourg, 1.-3.7.2024

ISBN: 978-3-031-64072-8

eISBN: 978-3-031-64073-5

Journal or series: Lecture Notes in Business Information Processing

ISSN: 1865-1348

eISSN: 1865-1356

Publication year: 2024

Publication date: 30/06/2024

Number in series: 523

Pages range: 166-185

Number of pages in the book: 305

Publisher: Springer

Place of Publication: Cham

Publication country: Switzerland

Publication language: English

DOI: https://doi.org/10.1007/978-3-031-64073-5_11

Publication open access: Not open

Publication channel open access: 

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/96879


Abstract

The use of BCI and XR-BCI devices is yet to become more widespread among the general population. These devices could pose a significant risk to the users’ privacy, as they enable the revelation of users’ emotions, beliefs, and other potentially highly sensitive details. When this information is obtained, it is possible to both invade users’ privacy as never before as well as monetize data very precisely through neuromarketing.

This work presents a review of the privacy and monetization of BCI and XR-BCI. It was discovered that many companies collect a considerable amount of data without knowing or revealing the actual purpose of the collection. This data includes sensitive information about health. One of the future risks is that emotions and generic raw brain-wave data are leaked to advertisers through neuromarketing, which is considered a valuable asset for advertisers, e.g., to reveal a person’s willingness to buy something. We urge the need to evaluate the current privacy policies and terms of service of BCIs and XR-BCIs against existing frameworks such as the General Data Protection Regulation (GDPR).


Keywords: data protection; protection of privacy; neuromarketing

Free keywords: aivokäyttöliittymät


Contributing organizations


Ministry reporting: Yes

VIRTA submission year: 2024

Preliminary JUFO rating: 1


Last updated on 2024-14-10 at 15:11