A4 Article in conference proceedings
Green Claims in Marketing Communication: Looking for the Link to Life Cycle Thinking (2001)


Pesonen, H.-L. (2001). Green Claims in Marketing Communication: Looking for the Link to Life Cycle Thinking. In Marketing and Public Policy Conference Proceedings 2001 (pp. 72-82). Washington, DC: AMA.


JYU authors or editors


Publication details

All authors or editors: Pesonen, Hanna-Leena

Parent publication: Marketing and Public Policy Conference Proceedings 2001

Publication year: 2001

Pages range: 72-82

Publisher: AMA

Place of Publication: Washington, DC

Publication country: United States

Publication language: English

Open Access: Publication channel is not openly available


Fields of science:


Contributing organizations


Ministry reporting: Yes

Preliminary JUFO rating: Not rated


Last updated on 2020-15-10 at 23:05