A1 Journal article (refereed)
Customer relationship management: The evolving role of customer data (2013)

Saarijärvi, H., Karjaluoto, H., & Kuusela, H. (2013). Customer relationship management: The evolving role of customer data. Marketing Intelligence and Planning, 31(6), 584-600. https://doi.org/10.1108/02634500210450846

JYU authors or editors

Publication details

All authors or editors: Saarijärvi, Hannu; Karjaluoto, Heikki; Kuusela, Hannu

Edition: 1

Journal or series: Marketing Intelligence and Planning

ISSN: 0263-4503

eISSN: 1758-8049

Publication year: 2013

Volume: 31

Issue number: 6

Pages range: 584-600

Publisher: Emerald Group Publishing Ltd

Place of Publication: Iso-Britannia

Publication country: United Kingdom

Publication language: English

DOI: https://doi.org/10.1108/02634500210450846

Persistent website address: http://www.emeraldinsight.com/journals.htm?issn=0263-4503&volume=31&issue=6&PHPSESSID=on085lrdtvhmug2n9ulf099kl1

Publication open access: Not open

Publication channel open access: 

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/42414

Keywords: customer relationship management; digital media

Free keywords: Customer data; Customer centricity; Service-dominant logic

Contributing organizations

Ministry reporting: Yes

Reporting Year: 2013

JUFO rating: 1