A1 Journal article (refereed)
Strategic network marketing in tehncology SMEs (2013)

Jones, R., Suoranta, M., & Rowley, J. (2013). Strategic network marketing in tehncology SMEs. Journal of Marketing Management, 29(5-6), 671-697. https://doi.org/10.1080/0267257X.2013.797920

JYU authors or editors

Publication details

All authors or editors: Jones, Rosalind; Suoranta, Mari; Rowley, Jennifer

Journal or series: Journal of Marketing Management

ISSN: 0267-257X

eISSN: 1472-1376

Publication year: 2013

Volume: 29

Issue number: 5-6

Pages range: 671-697

Publisher: Routledge

Publication country: United Kingdom

Publication language: English

DOI: https://doi.org/10.1080/0267257X.2013.797920

Publication open access: Not open

Publication channel open access: 

Keywords: networks (societal phenomena); value creation

Free keywords: networks; relationships; innovation; entrepreneurial marketing; business-to-business; technology SMEs

Contributing organizations

Ministry reporting: Yes

Reporting Year: 2013

JUFO rating: 1