A4 Article in conference proceedings
Customer co-creation or abstention? Leading customers to new innovations: an SME perspective (2013)


Suoranta, M., & Jones, R. (2013). Customer co-creation or abstention? Leading customers to new innovations: an SME perspective. In Academy of Marketing Conference Proceedings. Academy of Marketing. Special conference series : Academy of Marketing Science.


JYU authors or editors


Publication details

All authors or editors: Suoranta, Mari; Jones, Rosalind

Parent publication: Academy of Marketing Conference Proceedings

ISBN: 978-1-909838-00-0

Journal or series: Special conference series : Academy of Marketing Science

ISSN: 0889-3063

Publication year: 2013

Publisher: Academy of Marketing

Publication country: United Kingdom

Publication language: English

Publication open access: Not open

Publication channel open access: 


Keywords: customer orientation; value creation

Free keywords: entrepreneurial marketing; SMEs


Contributing organizations

Other organizations:


Ministry reporting: Yes

Reporting Year: 2013

JUFO rating: 0


Last updated on 2023-04-04 at 21:16