A3 Book section, Chapters in research books
The economic logic of cultural Europeanization: Branding, competition and social capital (2024)

Lähdesmäki, T. (2024). The economic logic of cultural Europeanization: Branding, competition and social capital. In E. Psychogiopoulou, & S. Schoenmaeker (Eds.), European Union Economic Law and Culture : Towards a European Culturally Corrected Market Economy (pp. 27-45). Edward Elgar Publishing. https://doi.org/10.4337/9781803927138.00008

JYU authors or editors

Publication details

All authors or editors: Lähdesmäki,Tuuli

Parent publication: European Union Economic Law and Culture : Towards a European Culturally Corrected Market Economy

Parent publication editors:  Psychogiopoulou, Evangelia; Schoenmaeker, Sarah

ISBN: 978-1-80392-712-1

eISBN: 978-1-80392-713-8

Publication year: 2024

Publication date: 16/05/2024

Pages range: 27-45

Number of pages in the book: 303

Publisher: Edward Elgar Publishing

Publication country: United Kingdom

Publication language: English

DOI: https://doi.org/10.4337/9781803927138.00008

Publication open access: Not open

Publication channel open access: 

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/100000

Abstract

The EU’s cultural policy discourse aims to appeal to Europeans’ feelings of belonging, sense of communality, and cultural and social attachments. This cultural Europeanization is particularly embedded in the emblematic EU cultural initiatives. Even though these initiatives are not funding instruments or include only modest monetary support, they draw on a special economic logic. This chapter explores how this logic impacts and is utilized by actors involved in implementing these initiatives. Three interlinked factors are found to engage actors in cultural Europeanization for free or with a relatively small economic stake: the expected brand value of the initiatives, the idea of competition for using the initiatives and their moderate funding as branding tools, and the social capital that cultural actors gain through participating in the initiatives.

Keywords: cultural policy; Europeanisation; branding; competition (phenomenon); social capital; economic life

Free keywords: cultural Europeanization; emblematic EU cultural initiatives; economic logic; branding; competition; social capital

Contributing organizations

Related projects

Ministry reporting: Yes

VIRTA submission year: 2024

Preliminary JUFO rating: 2