A4 Article in conference proceedings
Advocacy participation and brand loyalty in virtual brand communtity (2014)

Munnukka, J., Uusitalo, O., & Jokinen, E. (2014). Advocacy participation and brand loyalty in virtual brand communtity. In A. Pucihar, C. Carlsson, R. Bons, R. Clarke, & M. K. Borstnar (Eds.), Proceedings of the 27th Bled eConference "eEcosystems". Moderna organizacija. https://domino.fov.uni-mb.si/proceedings.nsf/Proceedings/D9939D6910A5FA34C1257CEE0044399A/$File/01_Munnukka_Uusitalo_Jokela.pdf

JYU authors or editors

Publication details

All authors or editors: Munnukka, Juha; Uusitalo, Outi; Jokinen, Elisa

Parent publication: Proceedings of the 27th Bled eConference "eEcosystems"

Parent publication editors: Pucihar, Andreja; Carlsson, Christer; Bons, Roger; Clarke, Roger; Borstnar, Mirjana Kljajic


  • Bled eConference

ISBN: 978-961-232-276-2

Publication year: 2014

Publisher: Moderna organizacija

Place of Publication: Kranj

Publication country: Slovenia

Publication language: English

Persistent website address: https://domino.fov.uni-mb.si/proceedings.nsf/Proceedings/D9939D6910A5FA34C1257CEE0044399A/$File/01_Munnukka_Uusitalo_Jokela.pdf

Publication open access: Other way freely accessible online

Publication channel open access:

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/45527

Additional information: 27th Blend eConference, 1-5 June, 2014, Bled, Slovenia. (Joined by the Living Bits and Things conference.)

Keywords: social media; loyalty

Free keywords: virtual brand community; advocacy participation

Contributing organizations

Ministry reporting: Yes

Reporting Year: 2014

JUFO rating: 1

Last updated on 2021-10-11 at 16:10