A4 Article in conference proceedings
Advocacy participation and brand loyalty in virtual brand communtity (2014)
Munnukka, J., Uusitalo, O., & Jokinen, E. (2014). Advocacy participation and brand loyalty in virtual brand communtity. In A. Pucihar, C. Carlsson, R. Bons, R. Clarke, & M. K. Borstnar (Eds.), Proceedings of the 27th Bled eConference "eEcosystems". Moderna organizacija. https://domino.fov.uni-mb.si/proceedings.nsf/Proceedings/D9939D6910A5FA34C1257CEE0044399A/$File/01_Munnukka_Uusitalo_Jokela.pdf
JYU authors or editors
Publication details
All authors or editors: Munnukka, Juha; Uusitalo, Outi; Jokinen, Elisa
Parent publication: Proceedings of the 27th Bled eConference "eEcosystems"
Parent publication editors: Pucihar, Andreja; Carlsson, Christer; Bons, Roger; Clarke, Roger; Borstnar, Mirjana Kljajic
Conference:
- Bled eConference
ISBN: 978-961-232-276-2
Publication year: 2014
Publisher: Moderna organizacija
Place of Publication: Kranj
Publication country: Slovenia
Publication language: English
Persistent website address: https://domino.fov.uni-mb.si/proceedings.nsf/Proceedings/D9939D6910A5FA34C1257CEE0044399A/$File/01_Munnukka_Uusitalo_Jokela.pdf
Publication open access: Other way freely accessible online
Publication channel open access:
Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/45527
Additional information: 27th Blend eConference, 1-5 June, 2014, Bled, Slovenia. (Joined by the Living Bits and Things conference.)
Keywords: social media; loyalty
Free keywords: virtual brand community; advocacy participation
Contributing organizations
Ministry reporting: Yes
VIRTA submission year: 2014
JUFO rating: 1
