G5 Doctoral dissertation (article)
Digitization of the communication and its implications for marketing (2014)

Taiminen, H. (2014). Digitization of the communication and its implications for marketing [Doctoral dissertation]. University of Jyväskylä. Jyväskylä studies in business and economics, 152. http://urn.fi/URN:ISBN:978-951-39-5930-2

JYU authors or editors

Publication details

All authors or editors: Taiminen, Heini

ISBN: 978-951-39-5929-6

Journal or series: Jyväskylä studies in business and economics

ISSN: 1457-1986

Publication year: 2014

Number in series: 152

Number of pages in the book: 118

Publisher: University of Jyväskylä

Place of Publication: Jyväskylä

Publication country: Finland

Publication language: English

Persistent website address: http://urn.fi/URN:ISBN:978-951-39-5930-2

Publication open access: Not open

Publication channel open access: 

Publication is parallel published (JYX): http://urn.fi/URN:ISBN:978-951-39-5930-2

Additional information: Artikkeliväitöskirjan yhteenveto-osa ja 4 eripainosta. Tapaustutkimus. Haastattelututkimus. Myös Verkkojulkaisu: ISBN 9789513959302

Keywords: digital marketing; marketing; customers; customer relationship management; enterprises; companies (business enterprises); brands; branding; communication; organisational communication and public relations; network communication; Internet; digital media; social media; instant messaging clients; small and medium-sized enterprises; international corporations; business-to-business marketing; corporate strategies; strategic leadership

Free keywords: digitization; marketing communications; company strategy; market orientation; brand orientation; communication channel; sigle-case studies; semi-structured theme interviews

Contributing organizations

Ministry reporting: Yes

Reporting Year: 2014

Preliminary JUFO rating: Not rated