O1 Abstract
Greenwashing and Social Media : An Examination of Consumer Responses on Twitter (2024)
Salimi, M., Tuscolano, F., Niininen, O., & Uusitalo, O. (2024). Greenwashing and Social Media : An Examination of Consumer Responses on Twitter. In 2024 Academy of Marketing Science® Conference – Annual : Marketing and AI : Shaping the Future Together : Abstracts. Academy of Marketing Science. https://www.ams-web.org/s/AMS-AC-2024-Proceedings-Abstract-with-Front-Matter-and-Table-of-Contents.pdf
JYU authors or editors
Publication details
All authors or editors: Salimi, Mitra; Tuscolano, Francesco; Niininen, Outi; Uusitalo, Outi
Parent publication: 2024 Academy of Marketing Science® Conference – Annual : Marketing and AI : Shaping the Future Together : Abstracts
Place and date of conference: Coral Gables, Florida, USA, 22.-24.5.2024
Publication year: 2024
Publisher: Academy of Marketing Science
Publication country: United States
Publication language: English
Persistent website address: https://www.ams-web.org/s/AMS-AC-2024-Proceedings-Abstract-with-Front-Matter-and-Table-of-Contents.pdf
Publication open access: Openly available
Publication channel open access: Open Access channel
Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/97438
Keywords: greenwashing; social media; Twitter; ecological sustainability; consumer behaviour
Free keywords: Greenwashing; social media; marketplace sentiments; sustainability; consumer behavior
Contributing organizations
Ministry reporting: Won't be reported
- School of Resource Wisdom (University of Jyväskylä JYU) JYU.Wisdom
- Digital Business and Economy (focus area) (School of Business and Economics JSBE)
- Marketing (School of Business and Economics JSBE) YMA
- Sustainable Business and Economy (focus area) (School of Business and Economics JSBE) ; Formerly Responsible Business