O1 Abstract
Greenwashing and Social Media : An Examination of Consumer Responses on Twitter (2024)


Salimi, M., Tuscolano, F., Niininen, O., & Uusitalo, O. (2024). Greenwashing and Social Media : An Examination of Consumer Responses on Twitter. In 2024 Academy of Marketing Science® Conference – Annual : Marketing and AI : Shaping the Future Together : Abstracts. Academy of Marketing Science. https://www.ams-web.org/s/AMS-AC-2024-Proceedings-Abstract-with-Front-Matter-and-Table-of-Contents.pdf


JYU authors or editors


Publication details

All authors or editorsSalimi, Mitra; Tuscolano, Francesco; Niininen, Outi; Uusitalo, Outi

Parent publication2024 Academy of Marketing Science® Conference – Annual : Marketing and AI : Shaping the Future Together : Abstracts

Place and date of conferenceCoral Gables, Florida, USA22.-24.5.2024

Publication year2024

PublisherAcademy of Marketing Science

Publication countryUnited States

Publication languageEnglish

Persistent website addresshttps://www.ams-web.org/s/AMS-AC-2024-Proceedings-Abstract-with-Front-Matter-and-Table-of-Contents.pdf

Publication open accessOpenly available

Publication channel open accessOpen Access channel

Publication is parallel published (JYX)https://jyx.jyu.fi/handle/123456789/97438


Keywordsgreenwashingsocial mediaTwitterecological sustainabilityconsumer behaviour

Free keywordsGreenwashing; social media; marketplace sentiments; sustainability; consumer behavior


Contributing organizations


Ministry reportingWon't be reported


Last updated on 2024-19-10 at 20:26