A1 Journal article (refereed)
Are Facebook brand community members truly loyal to the brand? (2015)
Munnukka, J., Karjaluoto, H., & Tikkanen, A. (2015). Are Facebook brand community members truly loyal to the brand?. Computers in Human Behavior, 51(Part A, October), 429-439. https://doi.org/10.1016/j.chb.2015.05.031
JYU authors or editors
Publication details
All authors or editors: Munnukka, Juha; Karjaluoto, Heikki; Tikkanen, Anna
Journal or series: Computers in Human Behavior
ISSN: 0747-5632
eISSN: 1873-7692
Publication year: 2015
Volume: 51
Issue number: Part A, October
Pages range: 429–439
Publisher: Pergamon
Publication country: Netherlands
Publication language: English
DOI: https://doi.org/10.1016/j.chb.2015.05.031
Publication open access: Not open
Publication channel open access:
Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/48187
Free keywords: brand community commitment; community promotion behavior; attitudinal loyalty; repurchase intention; word-of-mouth
Contributing organizations
Ministry reporting: Yes
Reporting Year: 2015
JUFO rating: 2