A1 Journal article (refereed)
Are Facebook brand community members truly loyal to the brand? (2015)


Munnukka, J., Karjaluoto, H., & Tikkanen, A. (2015). Are Facebook brand community members truly loyal to the brand?. Computers in Human Behavior, 51(Part A, October), 429-439. https://doi.org/10.1016/j.chb.2015.05.031


JYU authors or editors


Publication details

All authors or editorsMunnukka, Juha; Karjaluoto, Heikki; Tikkanen, Anna

Journal or seriesComputers in Human Behavior

ISSN0747-5632

eISSN1873-7692

Publication year2015

Volume51

Issue numberPart A, October

Pages range429–439

PublisherPergamon

Publication countryNetherlands

Publication languageEnglish

DOIhttps://doi.org/10.1016/j.chb.2015.05.031

Publication open accessNot open

Publication channel open access

Publication is parallel published (JYX)https://jyx.jyu.fi/handle/123456789/48187


Free keywordsbrand community commitment; community promotion behavior; attitudinal loyalty; repurchase intention; word-of-mouth


Contributing organizations


Ministry reportingYes

Reporting Year2015

JUFO rating2


Last updated on 2024-08-01 at 15:34