A4 Article in conference proceedings
From Disposables to Reusable Coffee Cups: Determinants of Intention to Use and Willingness to Pay (2015)


Munnukka, J., Niemelä-Nyrhinen, J., & Vänttinen, V.-H. (2015). From Disposables to Reusable Coffee Cups: Determinants of Intention to Use and Willingness to Pay. In EMAC 2015 : Proceedings of the 44th EMAC Annual Conference. European Marketing Academy.


JYU authors or editors


Publication details

All authors or editors: Munnukka, Juha; Niemelä-Nyrhinen, Jenni; Vänttinen, Veli-Heikki

Parent publication: EMAC 2015 : Proceedings of the 44th EMAC Annual Conference

Publication year: 2015

Publisher: European Marketing Academy

Publication country: Spain

Publication language: English

Open Access: Publication channel is not openly available

Additional information: EMAC 2015 : 44th Annual Conference, Leuven, Belgium from May 26 to May 29, 2015


Keywords: willingness to pay

Free keywords: eco-friendly; theory of planned behaviour; ethical obligation


Contributing organizations


Ministry reporting: Won't be reported

Preliminary JUFO rating: 0


Last updated on 2020-16-10 at 23:26